Cognitive Cash

Multitasking is a myth.  According to researchers and to Winifred Gallagher's recent book, your brain can only truly perform one task at a time.  Otherwise, it is only switching from task-to-task, making it less effective and prone to errors (remember that email you sent with a typo while you were on the phone?).  Cognitive cash is the notion that our attention is finite.  We only get 173 billion bits of information to process in our lifetime.  Like cash, we have to spend it wisely.  How are you spending them? Read more here or listen below.